On 3/26/20 8:32 AM, Johnny Hughes wrote:
>
> I think CentOS Linux and the CentOS Project has developed a brand ..
> people know what it is, and I, for one, do not want it to change.
Considering that the nature of the universe is change and that logos
change all the time, what are the conditions you figure are ripe for the
CentOS Project to change _this_ logo?
On the other hand, the nature of culture is to be resistant to change in the hopes that what keeps people connected is a survival mechanism. Logo and brand changes seem to always affect culture. It seems to trigger in people subconscious queues that the world they are familiar is no longer stable. Sometimes that is a good thing and sometimes it is a bad thing. In any case it always gets some group of people upset.
So to answer your question, things are usually ripe for a logo change
1. when the people in the community have changed enough that the old logo/brand no longer has a resonance.
2. when you want or have to stir up a culture change whether you or the community wants it or not
There are always going to be things that are 'wrong' with any logo you make or fix. In 3-5 years some color or proportions change will show up as being off. The bigger question is what changes in the culture you want because you have more control over what those changes are if you are open that this will cause them. Otherwise what people always think is just a small logo change ends up being a stick in a hornet's nest.