[CentOS-devel] The CentOS Project Visual Identity Structure

On 4/18/15, Fabian Arrotin <arrfab at centos.org> wrote:
...
> What I'm wondering is why using a black font for "CentOS" on a light
> background ? why not using something like blue ?

Hi Fabian,

The black color gives us the highest contrast we can take on light
backgrounds, just as white color does on dark backgrounds. The
contrast here is important because it may affect the visual impact of
the brand and so its recognition when it is printed on different
media. Using other color but black in light backgrounds would reduce
the number of possibilities the CentOS word and, by extension, the
CentOS logo could have in this respect (i.e., the number of media it
can be applied to).

On the other hand, if there is an identity issue strong enough for the
community as to use a different color but black in the CentOS word, I
don't have a problem with it. All we need is to be aware of the
implications and be consistent with it in whatever implementation we
adopt.

Best Regards,
al