[CentOS-devel] The CentOS Project Visual Identity Structure

On 4/20/15, Fabian Arrotin <arrfab at centos.org> wrote:
...
> I was thinking that it would make more sense to use the same color for
> the "CentOS" word, like for example for the one we have already for
> the bug tracker : https://bugs.centos.org/images/centos-292-new.png
> Still "enough" dark, but not black, and so it can be seen as a whole :
> logo and centos words are part of the same identity and not something
> constructed from a logo on one side, and a centos word from somewhere
> else.  Just giving my opinion though

The color issue is a valid point and could be an option to go with.
However, the CentOS symbol in the link above is not consequent with
CentOS symbol design published along with sources of CentOS 5. Note
that I am making suggestions here, too. The last word in CentOS brand
design is, I guess, the one said by the legal owner of CentOS brand.
In this respect, it would be nice to know his/her opinion.

The effort of consolidating the CentOS brand is very important for the
CentOS Project because, at some point, the CentOS brand should be
registered with some sort of trademark authority in order to protect
its existence. In this respect, having a well established design is
necessary.

Based on http://centos.org/legal/trademarks/, the CentOS brand is now
a trademark of Red Hat, Inc. However this page doesn't mention how
exactly is the CentOS brand positioned inside Red Hat, nor whom is
responsible for its positioning and design? Also, the degree of
involvement the CentOS community can take in respect of CentOS brand
design without contradicting what is legally established.

Any information about these points would be as well very useful.

Best regards,
al.