[CentOS-devel] CentOS logo and brand update on the next board meeting agenda

Julien Pivotto

roidelapluie at inuits.eu
Wed Apr 1 09:34:23 UTC 2020


On 31 Mar 18:32, Johnny Hughes wrote:
> On 3/31/20 5:54 PM, Tuomas Kuosmanen wrote:
> > Hi Johnny,
> > 
> > I am very aware of the chaos symbol, and if you follow through our
> > discussion in the git thread, we specifically wanted to preserve it, so
> > we ruled out some otherwise interesting ideas. 
> > 
> > I think the chaos symbol has a lot of personality and the logo means a
> > lot to the community. It would be foolish to throw that away. 
> > 
> > But it's late here, so I will try to reply more thoroughly tomorrow
> > after reading the whole thread.
> > 
> > Take care, 
> > Tuomas
> > 
> 
> Tuomas,
> 
> I appreciate all the work that you and areguera did .. and i like the
> rounded design.  I would be happy with one of each of the 4 basic colors
> AND the one we have, and one with all 4 colors in place.
> 
> Also maybe a white single color that could be put on a dark background.
> So it would be 7 in total.  Same design with different colors.
> 
> Then, people could pick what they needed.  On websites .. and printed
> materials, we can use the multicolored .. on clothing or other printing
> where they want to keep cost down, they could use a single color.
> 
> This is just one person's opinion, mind you, not what needs to happen ;).


+1

> 
> > 
> > 
> > 
> > 
> > 
> > 
> > On Wed, Apr 1, 2020, 00:37 Johnny Hughes <johnny at centos.org
> > <mailto:johnny at centos.org>> wrote:
> > 
> >     On 3/31/20 1:52 PM, Julien Pivotto wrote:
> >     > On 31 Mar 12:46, Johnny Hughes wrote:
> >     >> On 3/31/20 11:56 AM, Karsten Wade wrote:
> >     >>> On 3/26/20 8:32 AM, Johnny Hughes wrote:
> >     >>>>
> >     >>>> I think CentOS Linux and the CentOS Project has developed a
> >     brand ..
> >     >>>> people know what it is, and I, for one, do not want it to change.
> >     >>>
> >     >>> Considering that the nature of the universe is change and that logos
> >     >>> change all the time, what are the conditions you figure are ripe
> >     for the
> >     >>> CentOS Project to change _this_ logo?
> >     >>>
> >     >>> The designers articulated a number of reasons for the changes
> >     they propose.
> >     >>>> I am fine with approving a new, Single color Logo with a more
> >     standard
> >     >>>> font as an additive brand, but I like the logo that we have had
> >     for the
> >     >>>> last 17 years  ..   well, once we go rid of the pink text :).
> >     >>>>
> >     >>>> I don't want to prevent all change .. but I do think legacy is also
> >     >>>> important.
> >     >>>
> >     >>> I'd like to check that everyone read the discussion between the
> >     >>> designers here, because this comment from Johnny and the
> >     responses from
> >     >>> John Tatt and John Dennison are confusing.
> >     >>>
> >     >>> tl;dr
> >     >>>
> >     https://blog.centos.org/2020/01/updating-the-centos-logo-and-visual-style/
> >     >>>
> >     >>> full discussion:
> >     >>> https://git.centos.org/centos/Artwork/issue/1
> >     >>>
> >     >>> The monochrome logo is not additive, it is an evolution of the
> >     current
> >     >>> logo. The current proposal is not to have a different appearing
> >     logo in
> >     >>> monochrome than the one in color. They are different logos,
> >     resulting in
> >     >>> different branding, etc.
> >     >>>
> >     >>> I don't see how having two different logos solves any problems,
> >     but I do
> >     >>> see how it creates a whole lot of new problems.
> >     >>>
> >     >>> It is important that feedback here be more than "I don't like it, I
> >     >>> don't want change, what we have works fine".
> >     >>>
> >     >>> We need to hear:
> >     >>>
> >     >>> * What don't you like about the proposed logo in comparison to the
> >     >>> existing logo?
> >     >>
> >     >> It is not the logo that I helped design 17 years ago.
> >     >>
> >     >>>
> >     >>> * Is there more about not wanting change than not wanting change?
> >     >>
> >     >> Yes .. we have a brand that is recognized the world over.  Double
> >     digit
> >     >> percentages of all the servers on the internet and double digit
> >     >> percentages of all the super computers in the world run CentOS Linux.
> >     >>
> >     >> I don't think we need to confuse the brand.
> >     >>
> >     >> You brought this to this list to discuss it and give our opinions. I
> >     >> like the current, well known, what everyone on the street knows
> >     branding.
> >     >>
> >     >> I think we lose a lot by changing that branding and I don't want to
> >     >> change it.
> >     >>
> >     >> That is my opinion .. I get to have my opinion.
> >     >>
> >     >> If you want to change the logo, change the logo .. but you asked for
> >     >> opinions.
> >     >
> >     > First of all I am surprised that Johnny was not included in the
> >     previous
> >     > discussions.
> >     >
> >     > I do not like that the new logo is blue as that color does not really
> >     > have a personality. It is overrepresented in branding in general
> >     IMO, and
> >     > it is for this reason not really something you can recognize from far
> >     > away.
> >     >
> >     > Regarding the colors, I don't like the current logo color and I think
> >     > that if the argument to change is that it can not be embroided, I
> >     am all
> >     > for having the proposed logo to be embroided e.g. on one color but
> >     > keeping the current color (or modernizing them) for everything web
> >     > related. Our screens don't have that embroided issue.
> >     >
> >     > On the other hand, I like the curve style, even if it looks a bit more
> >     > like toys and less like entreprise.
> > 
> >     I would be fine adding that logo .. and one of every one monochrome of
> >     the primary logo colors .. and one that is rounded with the colors.  I
> >     don't mind the new shapes.
> > 
> >     For those who don't know the CentOS history .. we started out as a
> >     sub-project of cAos Linux .. and the logo is shaped like it is because
> >     of the symbol for caos (chaos):
> >     https://en.wikipedia.org/wiki/Symbol_of_Chaos
> > 
> >     So .. I am a bit hesitant to change it, because to me it means
> >     something.
> > 
> > 
> >     _______________________________________________
> >     CentOS-devel mailing list
> >     CentOS-devel at centos.org <mailto:CentOS-devel at centos.org>
> >     https://lists.centos.org/mailman/listinfo/centos-devel
> > 
> > 
> > _______________________________________________
> > CentOS-devel mailing list
> > CentOS-devel at centos.org
> > https://lists.centos.org/mailman/listinfo/centos-devel
> > 
> 
> 




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-- 
 (o-    Julien Pivotto
 //\    Config Management SIG
 V_/_   https://frama.link/cfgmgmt
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