On 4/18/15, Fabian Arrotin <arrfab at centos.org> wrote: ... > What I'm wondering is why using a black font for "CentOS" on a light > background ? why not using something like blue ? Hi Fabian, The black color gives us the highest contrast we can take on light backgrounds, just as white color does on dark backgrounds. The contrast here is important because it may affect the visual impact of the brand and so its recognition when it is printed on different media. Using other color but black in light backgrounds would reduce the number of possibilities the CentOS word and, by extension, the CentOS logo could have in this respect (i.e., the number of media it can be applied to). On the other hand, if there is an identity issue strong enough for the community as to use a different color but black in the CentOS word, I don't have a problem with it. All we need is to be aware of the implications and be consistent with it in whatever implementation we adopt. Best Regards, al