[CentOS-devel] The CentOS Project Visual Identity Structure

Mon Apr 20 05:30:08 UTC 2015
Fabian Arrotin <arrfab at centos.org>

Hash: SHA1

On 19/04/15 22:28, Alain Reguera Delgado wrote:
> On 4/18/15, Fabian Arrotin <arrfab at centos.org> wrote: ...
>> What I'm wondering is why using a black font for "CentOS" on a
>> light background ? why not using something like blue ?
> Hi Fabian,
> The black color gives us the highest contrast we can take on light 
> backgrounds, just as white color does on dark backgrounds. The 
> contrast here is important because it may affect the visual impact
> of the brand and so its recognition when it is printed on
> different media. Using other color but black in light backgrounds
> would reduce the number of possibilities the CentOS word and, by
> extension, the CentOS logo could have in this respect (i.e., the
> number of media it can be applied to).
> On the other hand, if there is an identity issue strong enough for
> the community as to use a different color but black in the CentOS
> word, I don't have a problem with it. All we need is to be aware of
> the implications and be consistent with it in whatever
> implementation we adopt.
> Best Regards, al

Hi Alain,

Well, I understand and follow your explanations for the light
background and the black color.
I was just giving my simple user opinion (not being a designer nor a
artwork guy myself ;-) )
I was thinking that it would make more sense to use the same color for
the "CentOS" word, like for example for the one we have already for
the bug tracker : https://bugs.centos.org/images/centos-292-new.png
Still "enough" dark, but not black, and so it can be seen as a whole :
logo and centos words are part of the same identity and not something
constructed from a logo on one side, and a centos word from somewhere
else.  Just giving my opinion though

- -- 

Fabian Arrotin
The CentOS Project | http://www.centos.org
gpg key: 56BEC54E | twitter: @arrfab
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