[CentOS-devel] CentOS logo and brand update on the next board meeting agenda

On 3/31/20 5:54 PM, Tuomas Kuosmanen wrote:
> Hi Johnny,
> 
> I am very aware of the chaos symbol, and if you follow through our
> discussion in the git thread, we specifically wanted to preserve it, so
> we ruled out some otherwise interesting ideas. 
> 
> I think the chaos symbol has a lot of personality and the logo means a
> lot to the community. It would be foolish to throw that away. 
> 
> But it's late here, so I will try to reply more thoroughly tomorrow
> after reading the whole thread.
> 
> Take care, 
> Tuomas
> 

Tuomas,

I appreciate all the work that you and areguera did .. and i like the
rounded design.  I would be happy with one of each of the 4 basic colors
AND the one we have, and one with all 4 colors in place.

Also maybe a white single color that could be put on a dark background.
So it would be 7 in total.  Same design with different colors.

Then, people could pick what they needed.  On websites .. and printed
materials, we can use the multicolored .. on clothing or other printing
where they want to keep cost down, they could use a single color.

This is just one person's opinion, mind you, not what needs to happen ;).

> 
> 
> 
> 
> 
> 
> On Wed, Apr 1, 2020, 00:37 Johnny Hughes <johnny at centos.org
> <mailto:johnny at centos.org>> wrote:
> 
>     On 3/31/20 1:52 PM, Julien Pivotto wrote:
>     > On 31 Mar 12:46, Johnny Hughes wrote:
>     >> On 3/31/20 11:56 AM, Karsten Wade wrote:
>     >>> On 3/26/20 8:32 AM, Johnny Hughes wrote:
>     >>>>
>     >>>> I think CentOS Linux and the CentOS Project has developed a
>     brand ..
>     >>>> people know what it is, and I, for one, do not want it to change.
>     >>>
>     >>> Considering that the nature of the universe is change and that logos
>     >>> change all the time, what are the conditions you figure are ripe
>     for the
>     >>> CentOS Project to change _this_ logo?
>     >>>
>     >>> The designers articulated a number of reasons for the changes
>     they propose.
>     >>>> I am fine with approving a new, Single color Logo with a more
>     standard
>     >>>> font as an additive brand, but I like the logo that we have had
>     for the
>     >>>> last 17 years  ..   well, once we go rid of the pink text :).
>     >>>>
>     >>>> I don't want to prevent all change .. but I do think legacy is also
>     >>>> important.
>     >>>
>     >>> I'd like to check that everyone read the discussion between the
>     >>> designers here, because this comment from Johnny and the
>     responses from
>     >>> John Tatt and John Dennison are confusing.
>     >>>
>     >>> tl;dr
>     >>>
>     https://blog.centos.org/2020/01/updating-the-centos-logo-and-visual-style/
>     >>>
>     >>> full discussion:
>     >>> https://git.centos.org/centos/Artwork/issue/1
>     >>>
>     >>> The monochrome logo is not additive, it is an evolution of the
>     current
>     >>> logo. The current proposal is not to have a different appearing
>     logo in
>     >>> monochrome than the one in color. They are different logos,
>     resulting in
>     >>> different branding, etc.
>     >>>
>     >>> I don't see how having two different logos solves any problems,
>     but I do
>     >>> see how it creates a whole lot of new problems.
>     >>>
>     >>> It is important that feedback here be more than "I don't like it, I
>     >>> don't want change, what we have works fine".
>     >>>
>     >>> We need to hear:
>     >>>
>     >>> * What don't you like about the proposed logo in comparison to the
>     >>> existing logo?
>     >>
>     >> It is not the logo that I helped design 17 years ago.
>     >>
>     >>>
>     >>> * Is there more about not wanting change than not wanting change?
>     >>
>     >> Yes .. we have a brand that is recognized the world over.  Double
>     digit
>     >> percentages of all the servers on the internet and double digit
>     >> percentages of all the super computers in the world run CentOS Linux.
>     >>
>     >> I don't think we need to confuse the brand.
>     >>
>     >> You brought this to this list to discuss it and give our opinions. I
>     >> like the current, well known, what everyone on the street knows
>     branding.
>     >>
>     >> I think we lose a lot by changing that branding and I don't want to
>     >> change it.
>     >>
>     >> That is my opinion .. I get to have my opinion.
>     >>
>     >> If you want to change the logo, change the logo .. but you asked for
>     >> opinions.
>     >
>     > First of all I am surprised that Johnny was not included in the
>     previous
>     > discussions.
>     >
>     > I do not like that the new logo is blue as that color does not really
>     > have a personality. It is overrepresented in branding in general
>     IMO, and
>     > it is for this reason not really something you can recognize from far
>     > away.
>     >
>     > Regarding the colors, I don't like the current logo color and I think
>     > that if the argument to change is that it can not be embroided, I
>     am all
>     > for having the proposed logo to be embroided e.g. on one color but
>     > keeping the current color (or modernizing them) for everything web
>     > related. Our screens don't have that embroided issue.
>     >
>     > On the other hand, I like the curve style, even if it looks a bit more
>     > like toys and less like entreprise.
> 
>     I would be fine adding that logo .. and one of every one monochrome of
>     the primary logo colors .. and one that is rounded with the colors.  I
>     don't mind the new shapes.
> 
>     For those who don't know the CentOS history .. we started out as a
>     sub-project of cAos Linux .. and the logo is shaped like it is because
>     of the symbol for caos (chaos):
>     https://en.wikipedia.org/wiki/Symbol_of_Chaos
> 
>     So .. I am a bit hesitant to change it, because to me it means
>     something.
> 
> 
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> 
> 
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