[CentOS-devel] CentOS logo and brand update on the next board meeting agenda

Fri Mar 20 19:46:53 UTC 2020
Karsten Wade <kwade at redhat.com>

Hi everyone,

I hope this email finds you well and at some ease, in the midst of all 

Thanks Tuomas for keeping this conversation going, as we all work on 
improving how the CentOS Project makes decisions in the open as a 
community. In this long-ish email I am going to describe the open 
decision process the Board of Directors wants to see followed for this 
logo work. The same process can be applied to the website redesign, too.

= Context

With apologies for any confusion I caused for Tuomas, Alain, and 
Simas--who have held an excellent open design discussion ( 
https://git.centos.org/centos/Artwork/issue/1 )--I am making a few minor 
adjustments in the plan to slow things down a bit. To make sure that 
people across the CentOS community are at least aware of what is being 
worked on.

I think some people with a stake in this project are not fully aware of 
the proposed changes, and need an opportunity especially as participants 
and contributors to give input, feedback, and design thinking toward the 
final logo.

It hasn't been clear so far where decisions should be made, who chooses 
what goes into the final design, and who says that design should be the 
new logo. Or even if there should be a new logo at all!

The unclear part is largely because the CentOS Board hasn't communicated 
our intentions clearly, I'm sorry about that, and I'd like to fix that here.

The process the CentOS Board wants should look like the one below. We're 
asking the three designers who have done the work so far (areguera, 
brokenkeyframe, tigert) to lead this discussion. I am the Director 
responsible for supporting that discussion and helping it get to a 

The goal is to have a design that the community likes, understands, and 
accepts, which the Board of Directors can basically rubber-stamp, i.e., 
approve without further discussion/argument. (Expect some Directors to 
provide input as community members, that is how we get our voices heard 
in the design decision process.)

= Open design decision process

0. I have taken the logo off the Board agenda for the next meeting, and 
won't put it back on until after this community has concluded its process.

1. For the next $time_period (perhaps until 08 April?) is the 
second-to-last window for input on the design, and suggestions for any 
new designs are also considered.

2. For two (or three?) weeks after that ~08 April date, the current and 
new designs undergo iterations between the designers. This includes the 
designers involved so far plus anyone else who comes along willing to do 
the work.

3. During those design iteration weeks, the process includes a robust 
back-and-forth between the designers that the rest of the community can 
observe. Designers set their own tolerance for how much feedback they 
want during this time window. They may choose, for example, to do a 
daily survey of design iterations using a survey tool to help them track 
the sentiment without wading through comments.

4. At the end of the design iteration weeks, the designers send back to 
the community the design(s) they feel are worthy of further 
consideration or decision. These may be the final design suggestions, 
depending on how the collective designers feel.

5. For two weeks following, interested community members are involved in 
helping choose the final design. Or those are two weeks of feedback, 
followed by another design iteration window, depending on the consensus 
of the designers and the interested community. I recommend we only 
schedule up to two iterations, and welcome the insight of the waaaaay 
more experienced designers as to what they want.

6. The final decision is approved (rubber-stamped) by the Board; I 
conclude the trademark work in parallel.

The above can be slowed down even further -- it might be too fast with 
the way things are right now in the world; there is no need to rush, we 
just don't want an open-ended process. It's better to set a deadline and 
adjust it outward, at this point.

What do you all think about this?

Best - Karsten

On 3/18/20 5:27 AM, Tuomas Kuosmanen wrote:

> Hello everyone. I hope everyone is coping as well as possible in the 
> current events.
> There has been a collaborative design effort to update the CentOS logo 
> and brand, and
> we are on the agenda of the next CentOS board meeting (in a week) 
> to present an update to the current CentOS branding for approval. We 
> are excited to be at this point.
> In the spirit of openness, and because we are human, it could be that 
> some of us have missed the earlier mail about this 
> [https://lists.centos.org/pipermail/centos-devel/2020-January/036517.html] 
> So, I am announcing this yet once more, to make sure everyone is aware 
> of our progress, the upcoming decision, and has a final chance to 
> voice possible concerns and give feedback.
> I want to avoid sending attachments to the mailing list, so please see 
> the blog post i wrote on January which summarizes the process and 
> features the proposed logo and brand updates: 
> https://blog.centos.org/2020/01/updating-the-centos-logo-and-visual-style/
> Also, the issue on git.centos.org <http://git.centos.org> can be 
> interesting reading for anyone interested in how we have reached this 
> point: https://git.centos.org/centos/Artwork/issue/1
> The feedback we have received so far has been positive and 
> constructive, so let us know of any concerns you might have.
> Best regards,
> Tuomas Kuosmanen
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> CentOS-devel at centos.org
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