Hi, Artwork folks (and everyone else!)
Some people within Red Hat have a need/desire for a CentOS Stream logo which can be used to distinguish CentOS Linux from CentOS Stream for some messaging. They have proposed the attached for this purpose.
There were, in fact, several other proposed ideas, too, and I have pointed them to https://git.centos.org/centos/Artwork/issue/1 to continue that part of the conversation, as many of them involved changes to the core CentOS logo, which is, of course, a much larger conversation.
Are there any objections from the Artwork SIG to using the proposed image? I think maybe it's not *strictly* compliant with our brand guidelines. Any thoughts here?
Hi,
On Mon, 2021-06-21 at 10:19 -0400, Rich Bowen wrote:
Hi, Artwork folks (and everyone else!)
Some people within Red Hat have a need/desire for a CentOS Stream logo which can be used to distinguish CentOS Linux from CentOS Stream for some messaging. They have proposed the attached for this purpose.
There were, in fact, several other proposed ideas, too, and I have pointed them to https://git.centos.org/centos/Artwork/issue/1 to continue that part of the conversation, as many of them involved changes to the core CentOS logo, which is, of course, a much larger conversation.
...and this CentOS Stream logo they propose wouldn't be part of it, doesn't it?
Are there any objections from the Artwork SIG to using the proposed image?
No objections from me.
I think maybe it's not *strictly* compliant with our brand guidelines. Any thoughts here?
Yes, I do have a pair:
- What design process does Red Hat expect the CentOS community to follow regarding CentOS brand constant reviewing? How much freedom does CentOS community has to agree or disagree with changes coming from the brand owner as well as the other way around.
- The CentOS brand is owned by Red Hat, but the process by which the image is produced/enhanced, could it be considered a open source project on its own, with open and clean directives to follow. So, to make visible what we can and cannot do when we talk about enhancing the CentOS brand?
Appreciate every time CentOS visual identity topics are risen. Thanks!
Best Regards,
Just for context, creating a logo is something we want to do for swag (everyone loves swag!) for Stream. This is something that I'd like to pursue for my own team, the CPE team, who are instrumental in helping CentOS day to day and Rich pointed us towards the more formal route. I don't have answers to the questions Alain raises below bar 1 (see inline)
Leigh
On Mon, Jun 21, 2021 at 5:38 PM Alain Reguera Delgado < alain.reguera@gmail.com> wrote:
Hi,
On Mon, 2021-06-21 at 10:19 -0400, Rich Bowen wrote:
Hi, Artwork folks (and everyone else!)
Some people within Red Hat have a need/desire for a CentOS Stream logo which can be used to distinguish CentOS Linux from CentOS Stream for some messaging. They have proposed the attached for this purpose.
There were, in fact, several other proposed ideas, too, and I have pointed them to https://git.centos.org/centos/Artwork/issue/1 to continue that part of the conversation, as many of them involved changes to the core CentOS logo, which is, of course, a much larger conversation.
...and this CentOS Stream logo they propose wouldn't be part of it, doesn't it?
I'd view them as separate conversations for now, if the overall logo gets an overhaul the Stream logo follows suit. We didn't want to alter the main image and hit the brand issues ourselves.
Are there any objections from the Artwork SIG to using the proposed image?
No objections from me.
I think maybe it's not *strictly* compliant with our brand guidelines. Any thoughts here?
Yes, I do have a pair:
- What design process does Red Hat expect the CentOS community to
follow regarding CentOS brand constant reviewing? How much freedom does CentOS community has to agree or disagree with changes coming from the brand owner as well as the other way around.
- The CentOS brand is owned by Red Hat, but the process by which the
image is produced/enhanced, could it be considered a open source project on its own, with open and clean directives to follow. So, to make visible what we can and cannot do when we talk about enhancing the CentOS brand?
I'm answering this as a community member....I like the idea of a process done in the open for updates, an Open Decision Framework (ODF) kind of process to help decide on the new logo or modifications would be cool, that needs the brand guidelines which I'm not privy to.
Appreciate every time CentOS visual identity topics are risen. Thanks!
Best Regards,
-- Alain Reguera Delgado alain.reguera@gmail.com _______________________________________________ CentOS-devel mailing list CentOS-devel@centos.org https://lists.centos.org/mailman/listinfo/centos-devel
On Tue, 2021-06-22 at 15:08 +0100, Leigh Griffin wrote:
I'd view them as separate conversations for now, if the overall logo gets an overhaul the Stream logo follows suit. We didn't want to alter the main image and hit the brand issues ourselves.
Understandable.
I've put some ideas together in the following links with the hope of being useful:
- https://people.centos.org/areguera/brands/centos-stream-logo.png - https://people.centos.org/areguera/brands/centos-stream-logo.svg
The first logo design is the most accurate version considering the brand in use presently. It is similar to the one Red Hat proposed, with some differences:
- Remove the 4 color bandages. It seems to be a decorative element without any real purpose. The more color we add to the mark the more difficult it will be to reproduce it or adapt it to different visual manifestations.
- Move the "Stream" word from right to left and adjust its size to make it proportional to "CentOS" word. Consider that, when the logo is reduced in size, the word Stream may be unreadable if it is too small.
- We have a design restriction[1] in the mark where the "CentOS" word must be perfectly aligned to CentOS symbol's horizontal axis. All other components in the composition should be arranged based on this, from left to right and from top to bottom. So, it is possible to build new brands on top of the current one without affecting the brand design itself.
The rest of the logo designs are there just to show the design evolution. Where we are and where we will be, possibly. It may help to bring new ideas and corrections on the design table.
Best regards,
[1] https://wiki.centos.org/ArtWork/Brand/Logo
On Tue 22 Jun 2021, 18:11 Alain Reguera Delgado, alain.reguera@gmail.com wrote:
On Tue, 2021-06-22 at 15:08 +0100, Leigh Griffin wrote:
I'd view them as separate conversations for now, if the overall logo gets an overhaul the Stream logo follows suit. We didn't want to alter the main image and hit the brand issues ourselves.
Understandable.
I've put some ideas together in the following links with the hope of being useful:
These look great and thanks for the technical details below, very insightful for someone in a non design perspective like myself. I'm wondering how best to proceed on deciding on a logo to present forward and to whom? I can work with Rich internally to figure out the brand aspects but how do we go about a vote of sorts?
The first logo design is the most accurate version considering the brand in use presently. It is similar to the one Red Hat proposed, with some differences:
- Remove the 4 color bandages. It seems to be a decorative element
without any real purpose.
It was very much for decoration!
The more color we add to the mark the more
difficult it will be to reproduce it or adapt it to different visual manifestations.
- Move the "Stream" word from right to left and adjust its size to make
it proportional to "CentOS" word. Consider that, when the logo is reduced in size, the word Stream may be unreadable if it is too small.
- We have a design restriction[1] in the mark where the "CentOS" word
must be perfectly aligned to CentOS symbol's horizontal axis. All other components in the composition should be arranged based on this, from left to right and from top to bottom. So, it is possible to build new brands on top of the current one without affecting the brand design itself.
The rest of the logo designs are there just to show the design evolution. Where we are and where we will be, possibly. It may help to bring new ideas and corrections on the design table.
Best regards,
[1] https://wiki.centos.org/ArtWork/Brand/Logo
-- Alain Reguera Delgado alain.reguera@gmail.com _______________________________________________ CentOS-devel mailing list CentOS-devel@centos.org https://lists.centos.org/mailman/listinfo/centos-devel
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Alain Reguera Delgado -
Leigh Griffin -
Rich Bowen