Hy all,
how about the Promotion of the 5.2 Release? Here are some thoughts (sorry, I did'nt know the timeframe when is "the plan" to get officialy online with that or is it already ... so its for 5.3 ;-) ).
several weeks before: * what is new (collect Infos) * make new banner * make new "get CentOS 5.x NOW" Button * prepare pressrelease (if major release)
2 weeks before * make announcement to major PR agencies * look in our own community (e.g. the guys who already use RH 5.x)
1 week before * make announcements to online magazines * send last pressarticles on the way
1-2 days before * set up PlanetCentOS and our own Blogs * post on mailinglist * post on other ezines, etc.
So, for 5.2 we need i think ASAP this things The Artwork I can do, but I need some short infos on whats new and if there should be pressreleases or "only" Centos Announcement, PlanetCentOS and mailinglist...
regards Henrik
wonderer wrote:
Hy all,
how about the Promotion of the 5.2 Release? Here are some thoughts (sorry, I did'nt know the timeframe when is "the plan" to get officialy online with that or is it already ... so its for 5.3 ;-) ).
several weeks before:
- what is new (collect Infos)
That is mostly available in the upstream Release Notes.
- make new banner
Banner for where ?
- make new "get CentOS 5.x NOW" Button
Do we want update level buttons ? Perhaps we are much better off promoting the main release level only for things like buttons.
- prepare pressrelease (if major release)
Cool. Is anyone offering to do this ?
2 weeks before
- make announcement to major PR agencies
We can do that, and also include major magazines ( there are quite a few who have made contact with different people in centos over the years - perhaps we should have a list of all these PR agencies and Magazines on the wiki somewhere ? )
Also, the QA people are encouraged to blog about things. Maybe we should prod them a bit more with longer sticks.
- look in our own community (e.g. the guys who already use RH 5.x)
Not sure what this point means... Also, I hope you had a typo there and meant RHEL 5 and not RH 5 ( RH 5 is their release from 1998 iirc ).
1 week before
- make announcements to online magazines
Dont magazines need a longer notice period to get things in ?
- send last pressarticles on the way
1-2 days before
- set up PlanetCentOS and our own Blogs
- post on mailinglist
- post on other ezines, etc.
One thing that is worth pointing out is that we dont work to a release date, its released when its ready, so working back from release date is never going to happen. What we could do is setup a tentative date that seems reasonable, then work back from there but we cant commit to a release date even then. Specially not with a 2 - 3 week lead time. So what we might need to do is start doing the PR and Promo activities right from the date of upstream release, in a phased manner like you have laid out, but rather than work back from the release date, would we be able to work forward from the upstream release date ? After all, there is no reason why we should stop doing this once the release is out.
So, for 5.2 we need i think ASAP this things The Artwork I can do, but I need some short infos on whats new and if there should be pressreleases or "only" Centos Announcement, PlanetCentOS and mailinglist...
The official CentOS Announcement is whats the main issue, anything and everything that also carries this info needs to point back at that announcement and url to the list post.
- KB
PS: Am a late arrival to this conversation, so apologies if I am reasking stuff already discussed before.
On Wed, 25 Jun 2008, Karanbir Singh wrote:
wonderer wrote:
- make new banner
Banner for where ?
I guess banners for people to put on their website. We definitely should have some artwork that people can easily add to help promote CentOS.
- make new "get CentOS 5.x NOW" Button
Do we want update level buttons ? Perhaps we are much better off promoting the main release level only for things like buttons.
I agree. The opportunity to lead people to a very new release is only one or two weeks. After that the special feeling gradually disappears, so for people that want to add this button to their page they run the risk of promoting an old release if they do not update it.
2 weeks before
- make announcement to major PR agencies
We can do that, and also include major magazines ( there are quite a few who have made contact with different people in centos over the years - perhaps we should have a list of all these PR agencies and Magazines on the wiki somewhere ? )
If we have such a list I would not make it publically accessible. We have to be very careful about such things. Also we should avoid non-personal (bulk) messages to any of these contacts, every mail should have a personal touch.
Also, the QA people are encouraged to blog about things. Maybe we should prod them a bit more with longer sticks.
Yes, blogging should be promoted more.
Specially not with a 2 - 3 week lead time. So what we might need to do is start doing the PR and Promo activities right from the date of upstream release, in a phased manner like you have laid out, but rather than work back from the release date, would we be able to work forward from the upstream release date ? After all, there is no reason why we should stop doing this once the release is out.
Indeed; The time is now !
On Wed, Jun 25, 2008 at 11:04 AM, Dag Wieers dag@centos.org wrote:
Do we want update level buttons ? Perhaps we are much better off promoting the main release level only for things like buttons.
I agree. The opportunity to lead people to a very new release is only one or two weeks. After that the special feeling gradually disappears, so for people that want to add this button to their page they run the risk of promoting an old release if they do not update it.
AOL. Btw, Gideon once made this, some people have used it for blogs: http://wiki.centos.org/ArtWork/MarketingMaterial?action=AttachFile&do=ge...
We can do that, and also include major magazines ( there are quite a few who have made contact with different people in centos over the years - perhaps we should have a list of all these PR agencies and Magazines on the wiki somewhere ? )
If we have such a list I would not make it publically accessible. We have to be very careful about such things. Also we should avoid non-personal (bulk) messages to any of these contacts, every mail should have a personal touch.
We do have such a list, just not in the public wiki.
Take care, Daniel
Karanbir Singh schrieb:
wonderer wrote:
Hy all,
how about the Promotion of the 5.2 Release? Here are some thoughts (sorry, I did'nt know the timeframe when is "the plan" to get officialy online with that or is it already ... so its for 5.3 ;-) ).
several weeks before:
- what is new (collect Infos)
That is mostly available in the upstream Release Notes.
- make new banner
Banner for where ?
I thought this is a promotion SIG? So I thought this was clear, but Ok. Banners to place on the Frontpage, Banner for weblogs & Co. Banners for wikipages and other places where people want to promote CentOS. If there is nothing like that people don't recognize it ;-)
- make new "get CentOS 5.x NOW" Button
Do we want update level buttons ? Perhaps we are much better off promoting the main release level only for things like buttons.
It is easy to make a template for Photoshop or Gimp. Then you could replace banners and Buttons and stuff easiely. But I think that points I wrote should not be main or single points to focus! Ther should only be some of what is to do.
- prepare pressrelease (if major release)
Cool. Is anyone offering to do this ?
Yep ;-)
2 weeks before
- make announcement to major PR agencies
We can do that, and also include major magazines ( there are quite a few who have made contact with different people in centos over the years - perhaps we should have a list of all these PR agencies and Magazines on the wiki somewhere ? )
Ok: http://wiki.centos.org/SpecialInterestGroup/Promo/PressList I don't know where the major areas for CentOS are. We should maybe at the first step only focus on these... Feel free to fill the list ;-)
Also, the QA people are encouraged to blog about things. Maybe we should prod them a bit more with longer sticks.
ack.
- look in our own community (e.g. the guys who already use RH 5.x)
Not sure what this point means... Also, I hope you had a typo there and meant RHEL 5 and not RH 5 ( RH 5 is their release from 1998 iirc ).
Up,s you are right, I ment RHEL. The community around has much power, so we shoul have an eye on it and look what they say and "build" our promo around it. If they e.g. talk much about the new clusteruing features or the much faster yum updates then we can put it in the promo for this release.
Also I did not think we should promote ONLY CentOS releases, but it is a first step to keep on rolling.
1 week before
- make announcements to online magazines
Dont magazines need a longer notice period to get things in ?
Online Mags? No. Printed, yes.
- send last pressarticles on the way
1-2 days before
- set up PlanetCentOS and our own Blogs
- post on mailinglist
- post on other ezines, etc.
One thing that is worth pointing out is that we dont work to a release date, its released when its ready, so working back from release date is never going to happen. What we could do is setup a tentative date that seems reasonable, then work back from there but we cant commit to a release date even then.
ack. I menat that so, that "we" (=promo) make "us" this date.
Specially not with a 2 - 3 week lead time. So what we might need to do is start doing the PR and Promo activities right from the date of upstream release, in a phased manner like you have laid out, but rather than work back from the release date, would we be able to work forward from the upstream release date ? After all, there is no reason why we should stop doing this once the release is out.
Ok.
So, for 5.2 we need i think ASAP this things The Artwork I can do, but I need some short infos on whats new and if there should be pressreleases or "only" Centos Announcement, PlanetCentOS and mailinglist...
The official CentOS Announcement is whats the main issue, anything and everything that also carries this info needs to point back at that announcement and url to the list post.
I read on the Mailinglist "CentOS 5.2 is out now" but thats not official??? On the centos.org website was no Announcement. Who exactly is responible for that? Who "reports" to the promo Crew and triggers points of doing?
- KB
PS: Am a late arrival to this conversation, so apologies if I am reasking stuff already discussed before.
It seems you be right in time ;-)
sincerly Henrik
On Wed, Jun 25, 2008 at 4:05 PM, wonderer wonderer4711@gmx.de wrote:
Ok: http://wiki.centos.org/SpecialInterestGroup/Promo/PressList I don't know where the major areas for CentOS are. We should maybe at the first step only focus on these... Feel free to fill the list ;-)
I have added the list that I have previously created. It would be nice if all new items are also provide links, and point of contact links.
Take care, Daniel
wonderer wrote:
The official CentOS Announcement is whats the main issue, anything and everything that also carries this info needs to point back at that announcement and url to the list post.
I read on the Mailinglist "CentOS 5.2 is out now" but thats not official??? On the centos.org website was no Announcement. Who exactly is responible for that? Who "reports" to the promo Crew and triggers points of doing?
umm.. the centos-announce list, thats where official stuff gets posted, and is also the only place where official stuff gets posted, there are quite a few magazines and blogging people subscribed to that. the post you want is :
http://lists.centos.org/pipermail/centos-announce/2008-June/014999.html
I'll get to your other points once i have breathing time today :D
- KB
Karanbir Singh schrieb:
wonderer wrote:
The official CentOS Announcement is whats the main issue, anything and everything that also carries this info needs to point back at that announcement and url to the list post.
I read on the Mailinglist "CentOS 5.2 is out now" but thats not official??? On the centos.org website was no Announcement. Who exactly is responible for that? Who "reports" to the promo Crew and triggers points of doing?
umm.. the centos-announce list, thats where official stuff gets posted, and is also the only place where official stuff gets posted, there are quite a few magazines and blogging people subscribed to that. the post you want is :
http://lists.centos.org/pipermail/centos-announce/2008-June/014999.html
Ok, thanks. THATS the only list i missed ;-) Sorry. Do we have an overview where else this is announced yet?
sincerly Henrik
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Dag Wieers -
Daniel de Kok -
Karanbir Singh -
wonderer